My Watch LLC — New and Pre-Owned Luxury Watches My Watch LLC — New and Pre-Owned Luxury Watches
My Watch LLC — New and Pre-Owned Luxury Watches My Watch LLC — New and Pre-Owned Luxury Watches

Datejust 28MM

The 28mm Datejust is the smallest case in the current Datejust family, and Rolex gives up nothing to get there. The fluted bezel, Jubilee bracelet, and Cyclops date lens all carry over intact, scaled for slimmer wrists that larger cases overwhelm. We stock 28mm references in steel, two-tone, and solid gold, with silver, champagne, mother of pearl, and diamond dial options. It is a natural choice for a first Rolex, an anniversary gift, or anyone who simply prefers a more delicate proportion without sacrificing presence. Every example is authenticated in-house and ships fully insured from Oak Park, Michigan.

Rolex Datejust 28mm Watches for Sale

The 28mm case is exclusive to the Rolex Lady-Datejust: the 279XXX series introduced in 2015 as the modern successor to the long-running 26mm ladies' models. Our Datejust 28mm collection includes Oystersteel references like the 279160 and 279174, yellow and Everose Rolesor two-tone pieces like the 279173 and 279171, and factory diamond-bezel references including the 279381RBR and 279383RBR, with dial options spanning champagne, silver, white, mother of pearl, and factory diamond-set configurations on Jubilee, Oyster, and President bracelets.

Every Datejust 28 runs Rolex's Caliber 2236, featuring the patented Syloxi silicon hairspring, immune to magnetic fields and temperature swings, with a 55-hour power reserve and Superlative Chronometer certification. The 28mm proportion wears beautifully on wrists in the 5.5–6.5 inch range. Looking for a different fit? Step up to the Datejust 31mm, browse the full Rolex Lady-Datejust collection including vintage 26mm models, or explore every size in our Rolex Datejust collection.

Every Rolex Datejust 28mm ships fully insured nationwide from our Oak Park, Michigan showroom via FedEx Hold for Pickup at your nearest FedEx location. Call or text us at 248-422-0909 or reach us through our contact page with questions about any reference, dial, or configuration.

Rolex Datejust 28mm FAQ

How much does a Rolex Datejust 28mm cost?

Pre-owned Oystersteel Lady-Datejust 28 models typically start around $6,000. Two-tone Rolesor references generally run $10,000–$14,000 depending on dial and condition, while factory diamond-dial and diamond-bezel pieces range from $16,000 to $20,000 and beyond for solid gold configurations.

What is the difference between the 279173 and 279174?

The 279173 is yellow Rolesor, pairing Oystersteel with an 18k yellow gold fluted bezel and center links, while the 279174 pairs Oystersteel with an 18k white gold fluted bezel for an all-steel look with a brighter, sharper bezel. Both share the same 28mm case, Caliber 2236 movement, and Jubilee bracelet options.

Is the Datejust 28mm only for women?

The 28mm case is officially the Lady-Datejust and is designed for smaller wrists, making it the most traditionally feminine size in the Datejust family. Women who prefer a larger wear often choose the Datejust 31mm.

Is the Rolex Datejust 28mm a good investment?

Yes. The Lady-Datejust 28 is the current-production ladies' Rolex and holds value well on the pre-owned market, particularly two-tone and factory diamond references sold as complete sets with box and papers.

Is it safe to buy a used Rolex Datejust 28 online from My Watch LLC?

Yes. Every watch we sell goes through a rigorous multi-point inspection before it ever leaves our showroom: authentication by our in-house experts, timekeeping accuracy testing, and pressure testing to verify water resistance. My Watch LLC is a Chrono24 Certified dealer, an eBay Top Rated Seller, and a trusted seller on Reddit's Rolex community, with over 800 five-star Google reviews and nearly 300 Trustpilot reviews. We're not just an online storefront. We operate a physical showroom in Oak Park, Michigan, and we're happy to hop on FaceTime or a video call to show you any timepiece in hand before you buy. Every order ships fully insured via FedEx Hold for Pickup at your nearest FedEx location, so your watch is never left on a doorstep. Questions? Call or text 248-422-0909.

Do you buy, sell, or trade Datejust 28mm watches?

Yes. We buy, sell, and trade all Datejust 28 references. Start a quote on our Sell My Watch page, or call or text 248-422-0909 for a same-day offer or to schedule a by-appointment showroom visit.

Complete Rolex Datejust 28mm Reference Index

Oystersteel & Rolesor (2015–present): 279160 (Oystersteel, smooth bezel), 279163 (yellow Rolesor, smooth bezel), 279171 (Everose Rolesor, fluted bezel), 279173 (yellow Rolesor, fluted bezel), 279174 (Oystersteel with white gold fluted bezel)

Solid 18k Gold: 279175 (Everose gold), 279178 (yellow gold)

Factory Diamond-Bezel References: 279138RBR (yellow gold), 279381RBR (Everose Rolesor), 279383RBR (yellow Rolesor), 279384RBR (white Rolesor)