My Watch LLC — New and Pre-Owned Luxury Watches My Watch LLC — New and Pre-Owned Luxury Watches
My Watch LLC — New and Pre-Owned Luxury Watches My Watch LLC — New and Pre-Owned Luxury Watches

Rolex Hulk

The Hulk, reference 116610LV, paired a green ceramic bezel with a green sunburst dial and gave the Submariner a personality no one saw coming. Released in 2010, it was polarizing at first and beloved by the end, exactly the arc great references follow. Rolex discontinued it in 2020, replacing the green dial with black, and the market reaction was immediate: Hulk prices jumped and have stayed strong ever since. Clean full-set examples get harder to find every year. We authenticate every Hulk in-house, with particular attention to the dial and bezel originality that drives this reference's value.

The Rolex "Hulk" is the collector nickname for the Submariner Date reference 116610LV (2010–2020): green Cerachrom bezel, matching green sunburst dial, 40mm Oystersteel case. The all-green treatment on a bulky Maxi case earned it the Hulk name, and its 2020 discontinuation turned it into one of the most collected modern Submariners.

Why the Hulk matters

Green is Rolex's own brand color, and the 116610LV was the first Submariner to pair a green ceramic bezel with a green dial. When Rolex discontinued it in 2020, replacing it with the green-bezel, black-dial 126610LV "Starbucks", Hulk values jumped, and it has traded well above its final retail price ever since. Its predecessor, the green-bezel, black-dial 16610LV "Kermit" (2003–2010), completes the green Submariner lineage.

Buying a pre-owned Hulk

The Hulk is a discontinued reference, available only on the pre-owned market. Every Hulk we sell is authenticated in-house at our Metro Detroit showroom, and listings state exactly what's included: boxes, warranty card, booklets, hang tags. We buy, sell, and trade, so if you have a Submariner to move, start a quote on our Sell My Watch page or call or text 248-422-0909. Every watch ships fully insured nationwide via FedEx Hold for Pickup at your nearest FedEx location. More questions? Reach us through our contact page.

Also see the two-tone Bluesy, or browse all Rolex Submariner watches.

Frequently asked questions

What is the Rolex Hulk?

The Hulk is the Submariner Date reference 116610LV, produced 2010–2020, with a green ceramic bezel and green sunburst dial in a 40mm steel case.

Why is it called the Hulk?

The combination of the all-green colorway and the broad-shouldered Maxi case reminded collectors of the Marvel character, and the nickname stuck from launch.

Is the Rolex Hulk discontinued?

Yes. Rolex discontinued the 116610LV in 2020. It was succeeded by the 126610LV, which pairs the green bezel with a black dial and is nicknamed the "Starbucks."

What's the difference between the Hulk and the Kermit?

The Kermit (16610LV, 2003–2010) has a green aluminum bezel with a black dial in the slimmer classic case. The Hulk (116610LV) has a green ceramic bezel with a green dial in the thicker Maxi case.

Is the Hulk a good investment?

Discontinued green Submariners have historically held value well, and the Hulk has traded above its final retail price since discontinuation. As with any watch, condition, completeness, and market timing matter, and we're happy to walk you through current comps.

Do your Hulks come with box and papers?

Many do, and each listing specifies what's included. Every watch is authenticated by our in-house team regardless of accessories.

Is it safe to buy a used Rolex Hulk online from My Watch LLC?

Yes. Every watch we sell goes through a rigorous multi-point inspection before it ever leaves our showroom: authentication by our in-house experts, timekeeping accuracy testing, and pressure testing to verify water resistance. My Watch LLC is a Chrono24 Certified dealer, an eBay Top Rated Seller, and a trusted seller on Reddit's Rolex community, with over 800 five-star Google reviews and nearly 300 Trustpilot reviews. We're not just an online storefront. We operate a physical showroom in Oak Park, Michigan, and we're happy to hop on FaceTime or a video call to show you any timepiece in hand before you buy. Every order ships fully insured via FedEx Hold for Pickup at your nearest FedEx location, so your watch is never left on a doorstep. Questions? Call or text 248-422-0909.