My Watch LLC — New and Pre-Owned Luxury Watches My Watch LLC — New and Pre-Owned Luxury Watches
My Watch LLC — New and Pre-Owned Luxury Watches My Watch LLC — New and Pre-Owned Luxury Watches

Rolex Pepsi

The red and blue Pepsi bezel is the original GMT colorway, created in 1955 for Pan Am pilots and never out of demand since. The two colors marked day and night hours for tracking a second time zone, and in doing so created the most famous bezel in watchmaking. Our Pepsi inventory centers on the current 126710BLRO with its Cerachrom bezel, and vintage aluminum bezel references come through regularly for collectors chasing the classic look. Seventy years on, no colorway says GMT-Master like this one. Every example is authenticated in-house and priced to the live market.

The Rolex "Pepsi" is the collector nickname for the GMT-Master with the red and blue bezel, the original two-tone GMT colorway, dating back to the first reference 6542 of 1955. Today it most commonly refers to the reference 126710BLRO (2018–present) with its red/blue Cerachrom bezel, and the white gold 126719BLRO, offered with blue or meteorite dials. The red-and-blue split matching the soda logo made "Pepsi" the oldest and most famous nickname in the Rolex lexicon.

Why the Pepsi matters

The red/blue bezel is the founding design of the GMT-Master line, created for Pan Am pilots to track two time zones. Vintage Pepsis like the ref. 1675 are cornerstone collector pieces, and the modern steel 126710BLRO has been one of the hardest watches to obtain at retail since its 2018 debut. Its blue/black sibling is the "Batman"; the brown/black GMT is the "Rootbeer."

Buying a pre-owned Pepsi

We carry Pepsis across generations, from vintage 1675s to current-production 126710BLRO examples on Oyster and Jubilee, including white gold and meteorite-dial pieces. Every watch is authenticated in-house at our Metro Detroit showroom, and listings state exactly what's included: boxes, warranty card, booklets, hang tags. We buy, sell, and trade, so if you have a GMT to move, start a quote on our Sell My Watch page or call or text 248-422-0909. Every watch ships fully insured nationwide via FedEx Hold for Pickup at your nearest FedEx location. More questions? Reach us through our contact page.

Also see the Sprite, Batgirl, and Bruce Wayne, or browse all Rolex GMT-Master II watches.

Frequently asked questions

What is the Rolex Pepsi?

The Pepsi is any GMT-Master with the red and blue bezel. Today that primarily means the steel reference 126710BLRO and white gold 126719BLRO, along with vintage references like the 1675 and 16750.

Why is it called the Pepsi?

The red top half and blue bottom half of the bezel mirror the Pepsi logo colors. The nickname has been in use for decades and is the most established in watch collecting.

How do I tell a steel Pepsi from a white gold one?

By reference number: 126710BLRO is Oystersteel; 126719BLRO is 18k white gold, offered with a blue or meteorite dial and priced substantially higher.

Jubilee or Oyster bracelet on the Pepsi?

The modern 126710BLRO launched on Jubilee in 2018 and has been offered with both bracelets since 2021. It's purely preference, the Jubilee is dressier and the Oyster sportier, and we typically stock both.

Is the Rolex Pepsi hard to get?

At authorized dealers, yes, waitlists run years. The pre-owned market is the practical way to buy one immediately.

Do your Pepsis come with box and papers?

Many do, and each listing specifies what's included. Every watch is authenticated by our in-house team regardless of accessories.

Is it safe to buy a used Rolex Pepsi online from My Watch LLC?

Yes. Every watch we sell goes through a rigorous multi-point inspection before it ever leaves our showroom: authentication by our in-house experts, timekeeping accuracy testing, and pressure testing to verify water resistance. My Watch LLC is a Chrono24 Certified dealer, an eBay Top Rated Seller, and a trusted seller on Reddit's Rolex community, with over 800 five-star Google reviews and nearly 300 Trustpilot reviews. We're not just an online storefront. We operate a physical showroom in Oak Park, Michigan, and we're happy to hop on FaceTime or a video call to show you any timepiece in hand before you buy. Every order ships fully insured via FedEx Hold for Pickup at your nearest FedEx location, so your watch is never left on a doorstep. Questions? Call or text 248-422-0909.