Rolex Coke

Rolex Coke GMT-Master II 16710 and 16760: The Red and Black Bezel GMT

The Rolex Coke is the collector name for the Rolex GMT-Master II with a black and red bezel, made in two references: the ref. 16760 from 1983 to 1988 and the ref. 16710 from 1989 to 2007. The 16760 was the very first GMT-Master II, and it launched with the black and red insert as its only option, so this is the color the model was born with. The 16710 carried it for another eighteen years on a slimmer case, right up to the end of the aluminum bezel era. We buy, sell, and trade the Rolex Coke in every condition, from collector grade full sets to used pre-owned watches.

The nickname came from the colors, the red and black of the famous soda can, in the same spirit as the blue and red Pepsi. On the watch the split has a job to do: red covers the daytime hours and black the night hours of a second time zone, read off the 24 hour hand.

Rolex Coke Specifications

What Makes the Coke Special in Hand

The aluminum insert is the whole character of the watch. It has a soft, satin sheen that ceramic cannot copy, and the red ages differently from one watch to the next, from a deep cherry to a lighter, almost pink fade on examples that have seen years of sun. Collectors pay real attention to that tone, which is why we are always happy to FaceTime a Coke so you can judge the bezel yourself.

The case is the other half. Both references are 40mm, but they come from the period before the broad lugged modern case, so they sit flat and wear lighter than any current GMT-Master II. The Coke gives you a true two time zone Rolex with the proportions of a vintage sports watch.

16760 Fat Lady vs. 16710

Choose the 16760 if you want the first GMT-Master II, a short run reference with a thicker case that earned the Fat Lady name. Choose the 16710 if you want the slimmer, longer running version, and the freedom its three insert colors allow: many 16710 watches are sold with a second or third insert. Prefer a different bezel? The Pepsi, Batman, Sprite, and Rootbeer cover the rest of the GMT color family.

Rolex Coke Price and Market History

Pre-owned Rolex Coke examples typically trade from $12,000 to $14,000+, and Rolex Certified Pre-Owned watches or sets with extra original inserts and bracelets reach toward $20,000. With no black and red aluminum GMT in production, supply is fixed, and clean examples have become steadily harder to find.

Where a specific watch lands comes down to five things: the bezel insert (original to the watch, and how the red has aged), dial and lume originality for the production year, case condition and polishing, bracelet stretch, and completeness (box, warranty papers, booklets, hang tags). We will walk you through current comps on any Coke you are considering, ours or not.

How to Buy a Rolex Coke With Confidence

Every Coke is a pre-owned purchase, and on a reference with interchangeable inserts and decades of service history, dealer choice matters as much as the watch. Here is what we check on every Coke:

• Bezel insert. Genuine black and red aluminum with the correct font for the period. Because the 16710 shares its case with the blue and red and all black versions, we tell you plainly whether the insert is original to the watch or a later swap.
• Dial and lume. The luminous material changed across the run, and the dial marking at 6 o'clock should agree with the serial and production year. Dial and hands should match each other in color and age.
• Case condition. Even lugs, sharp crown guards, and clear engravings between the lugs. Earlier cases have drilled lug holes and later ones do not, and both are correct for their years.
• Movement. A genuine Caliber 3085, 3185, or 3186 as the reference and year require, timed on our equipment and pressure tested for water resistance.
• Completeness. Box, warranty papers, service cards, booklets, and hang tags all add value. Every listing we post states exactly what is included, nothing assumed.

New Unworn & Used Pre-Owned Rolex Coke

We buy, sell, and trade the Rolex Coke in every condition, from collector grade full sets to used pre-owned watches with honest wear. Every watch is authenticated in house at our Oak Park, Michigan showroom, and we will FaceTime any Coke in hand so you can see the bezel, dial, and case for yourself. If you own a Coke or any GMT-Master II you are ready to move, start a quote on our Sell My Watch page, or ask about trading toward another piece. Looking for a Fat Lady, a specific year, or a full set? Tell us through our contact page or call or text 248-422-0909 and we will source it.

Ships fully insured nationwide from our Oak Park, Michigan showroom via FedEx Hold for Pickup at your nearest FedEx location. Call or text 248-422-0909. Browse every Rolex GMT-Master II we carry or shop all Rolex.

Rolex Coke FAQ

Complete Reference Index

First generation (1983 to 1988): 16760, GMT-Master II, 40mm stainless steel, black dial, black and red aluminum bezel, Caliber 3085. Known as the Fat Lady.

Second generation (1989 to 2007): 16710, GMT-Master II, 40mm stainless steel, black dial, black and red aluminum bezel, Caliber 3185 and later 3186. On this site the Coke name applies to 16710 watches fitted with the black and red insert.