Rolex Hulk

Rolex Hulk Submariner 116610LV: The Only All Green Submariner

The Rolex Hulk is the collector name for the Submariner Date ref. 116610LV, unveiled at Baselworld in 2010 and produced until 2020. It is the only Submariner in the line's history with a green dial, and the only one to pair that dial with a matching green Cerachrom bezel. Green is Rolex's own house color, yet across more than seventy years of Submariners, this is the single reference that put it on the dial. That is the whole case for the Hulk in one sentence, and it is why collectors treat it as a closed chapter rather than just another discontinued model.

The "LV" stands for Lunette Verte, French for green bezel. The nickname arrived almost immediately: an all green watch on the broad shouldered Maxi case simply looked strong and loud next to the black Submariner, and the name stuck from launch. Early on, plenty of collectors found it too much. By the end of its run it was the hardest steel Submariner to buy at retail, and today it trades well above its final retail price of about $9,350.

Rolex Hulk Specifications

What Makes the Hulk Special in Hand

Photos rarely do the dial justice. The sunburst finish moves constantly: bright emerald in direct sun, a deep forest green indoors, and close to black in low light. Under different lighting the dial and bezel can even read as slightly different greens, because one is a brushed metal surface and the other is polished ceramic. That shift is normal, it is part of the watch's character, and it is one reason we are always happy to FaceTime a Hulk so you can see it move before you buy.

The Maxi case matters too. The Hulk measures 40mm like every Submariner Date before it, but its wider lugs, heavier crown guards, and thicker bezel make it wear noticeably bigger than the older classic case. On most wrists it reads as a substantial, confident watch, and the Glidelock clasp lets you fine tune the fit through the day without tools.

Rolex Hulk Price and Market History

Pre-owned Rolex Hulk examples typically trade from $18,000 to $25,000+, with unworn full sets at the top of that range. That is roughly two to two and a half times its final retail price. The Hulk peaked well above today's range during the 2022 market high, corrected with the broader market, and has since held a stable premium, supported by the simplest story in collecting: a ten year run, then no replacement.

Where a specific watch lands in the range comes down to four things: the condition of the case and whether it has been heavily polished, completeness (box, warranty card, booklets, hang tags), service history, and production year. Late production examples (2015 onward) were certified to Rolex's Superlative Chronometer standard of plus or minus 2 seconds per day, a detail some buyers specifically look for. We will walk you through current comps on any Hulk you are considering, ours or not.

Hulk vs. Kermit vs. Starbucks vs. 116610LN

Choose the Hulk if you want the boldest, most distinctive steel Submariner ever made and a reference whose story is finished. Choose the Kermit if you prefer the slimmer classic case and a vintage leaning, anniversary piece with an aluminum bezel that ages over time. Choose the Starbucks if you want green with a current movement, a 70 hour power reserve, and the refined 41mm case. Choose the 116610LN if you want the same Maxi case and movement as the Hulk in the understated black that never draws a second look. If you like two tone, the blue Bluesy is the Hulk's precious metal cousin from the same generation.

How to Buy a Rolex Hulk With Confidence

The Hulk is one of the most imitated modern Submariners, and since it has not been sold new since 2020, every purchase is a pre-owned purchase. Dealer choice is the single most important decision. Here is what we check on every Hulk, and what you should expect any dealer to confirm:

• Rehaut and crystal. The inner bezel ring is engraved with a repeating ROLEX pattern and the watch's serial number, and the sapphire crystal carries a tiny laser etched crown at 6 o'clock.
• Dial and lume. Correct green sunburst, crisp printing, white gold surrounds on every index, and Chromalight that glows blue, never green, in the dark. Replacement or refinished dials are the single biggest value killer on this reference.
• Bezel. Genuine green Cerachrom with sharp platinum filled numerals, a luminous pip, and a firm, precise 120 click action.
• Case condition. Sharp lug edges and crown guards. A heavily polished Maxi case loses the crisp lines that define it.
• Movement. A genuine Caliber 3135 with the blue Parachrom hairspring, timed on our equipment and pressure tested for water resistance.
• Completeness. Box, warranty card, booklets, and hang tags all add value. Every listing we post states exactly what is included, nothing assumed.

New Unworn & Used Pre-Owned Rolex Hulk

We buy, sell, and trade the Rolex Hulk in every condition, from unworn full sets to used pre-owned watches with honest wear. Every watch is authenticated in house at our Oak Park, Michigan showroom, and we will FaceTime any Hulk in hand so you can see the dial, bezel, and case for yourself. If you own a Hulk or any Submariner you are ready to move, start a quote on our Sell My Watch page, or ask about trading toward another piece. Looking for a specific year or full set? Tell us through our contact page or call or text 248-422-0909 and we will source it.

Ships fully insured nationwide from our Oak Park, Michigan showroom via FedEx Hold for Pickup at your nearest FedEx location. Call or text 248-422-0909. Browse every Rolex Submariner we carry.

Rolex Hulk FAQ

Complete Reference Index

Rolex Hulk (2010 to 2020): 116610LV, Submariner Date, 40mm Oystersteel, green sunburst dial, green Cerachrom bezel, Caliber 3135. The Hulk name applies to this single reference only.